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Exterior of a Ruge's Subaru near Red Hook, NY

A Trusted Subaru Dealer in Rhinebeck, NY

Car Shopping Made Easy

Here at Ruge's Subaru, our mission is to be the automotive home of drivers in the Rhinebeck, NY area. We provide a vast selection of new Subarus and used vehicles, exceptional customer service, and expert auto repairs with a smile!

Speaking of new Subaru models, you have your pick of our showroom. Our local dealership carries a large inventory of used cars, trucks, and SUVs for sale. With competitive prices offered on every pre-owned model on our lot, you won't find a reason to visit any other dealership in Rhinebeck.

152-Point Inspection

Buy a car online with Ruge's Shop From Home

Our Subaru dealership has long provided Rhinebeck, NY communities with a useful website to help drivers find a new or used vehicle and schedule service visits. We're increasing our ability to provide online car shopping and digital retailing so you can discover the upgrade that works for you. To ensure your vehicle stays in its best shape, trust our certified service department staffed with trained technicians and carrying genuine Subaru parts in the Poughkeepsie area.

With our new Subaru lineup, you'll have all the usual suspects available. Visit our Subaru dealership in Rhinebeck, NY, and get behind the wheel of one of our latest models like the Outback, Forester, Crosstrek, Ascent, Legacy or Impreza. Similarly, we have plenty of used cars, trucks, and SUVs here that you'll want to consider. For any new model, used car, or certified pre-owned Subaru, easily make your selection online and go through the rest of the buying process with our other handy tools. Our knowledgeable sales team is here to help you secure the right vehicle that works for your travels around Rhinebeck, Poughkeepsie, Red Hook, Kingston, and beyond.

An easy first step you can take is by applying for financing online. Once that form is submitted, you'll be able to secure a new Subaru or used car lease or loan that makes sense for your budget. For an older vehicle, you can value your trade-in's rough estimate online before dropping it off safely for an appraisal. Along with all our other offerings, including our service and parts departments, we'll handle everything in a contact-free manner so you can remain as safe and healthy as possible.

Exterior view of a Subaru service and parts center in Rhinebeck, NY
Customer representatives standing in their booths at a Subaru dealership in Rhinebeck

We Keep You Going


Welcome to Ruge’s Subaru

What does it mean to work with the leading Subaru dealer east of the Hudson River? It guarantees an experience like no other. Ruge’s Subaru is here to deliver that experience and continue our legacy as the most trusted Subaru dealer in the region, a tradition over 85 years in the making!

Subaru has a stellar reputation throughout the state, renowned for its award-winning lineup and efforts to make a positive impact on the world. We share that commitment, promising a unique customer experience that makes it easy to get excited about your purchase and every mile ahead. So what does that look like for our customers? It means reaping the benefits of a dealership that offers a small-town feel with big brand appeal.

An Experience Like No Other

We believe buying a vehicle can and should be an exciting and rewarding experience. We also know our integral role in setting the tone for that experience. Our sales team is on the front lines, representing who we are and what we stand for by delivering a unique customer experience that fosters excitement and confidence. But how do we do it?

Our dealership has a small-town feel because we operate on the small-town values of integrity, transparency, respect, and accountability. We’re a Subaru dealership, but we’re in the business of building relationships and serving customers like you. These values guide every interaction we have with our customers, whether you’re working with our sales team to find the perfect Subaru, finalizing the sale with our finance department, or relying on our factory-trained technicians for routine maintenance or repair.

You deserve a car-buying and owning experience like no other, and that’s what you get at Ruge’s Subaru. We’re here to show you a new, exciting way to invest in your future on the road. It’s an experience rooted in transparency and integrity so that you have confidence in your purchase today, tomorrow, and every mile ahead.

An Unmatched Selection

Our small-town feel is rooted in our values, but our big brand appeal is showcased in our unmatched selection of new and used models. Our experience in the industry has taught us many valuable lessons, like the importance of meeting every customer’s needs. To do that means keeping a diverse selection of models that fit a wide variety of budget, driving, and style demands. In other words, it requires building a shopper’s paradise.

Ruge’s Subaru has built that paradise with our vast selection of new and used Subarus. We believe our customers deserve only the best, guaranteeing as much by ensuring every model meets our high-quality standards before being added to our inventory. In addition, our competitive and transparent pricing adds another layer of satisfaction, giving customers confidence that they’re getting the best deal in town when they invest in a best-selling Subaru like the Outback, Crosstrek, Legacy, Impreza, or Forester.

We also make it easy for customers to stretch their hard-earned dollars with our expansive inventory of Certified Pre-Owned Subarus and our selection of used cars, trucks, and SUVs. Every model in our pre-owned inventory is thoroughly vetted for quality, with our certified technicians conducting a comprehensive 152-point inspection and reconditioning process on every Certified Pre-Owned Subaru. This process gives you the confidence to shop off our used lot, while our vast selection guarantees you’ll find the perfect model that checks all the boxes on your must-have list.

In-Person or Online: We’re Always Here

Ruge’s Subaru knows your time is valuable and that the last thing any customer wants to do is spend their free time at the dealership. Our lobby is exceptional and our team is friendly, but we know you have more important things to do. That’s why we tailor our approach to your specific needs, delivering a bespoke customer experience online and in person.

For customers who prefer to shop in person, our team will take the time to learn more about you and your driving needs. We want to know how your current vehicle falls short of your expectations and what’s on your must-have list. This information allows us to finetune our approach, showing you the models that meet your needs, exceed your expectations, and fit within your budget. As a result, you’ll spend less time navigating the sale and more time in the driver’s seat of a vehicle you love.

What if you prefer to shop online? We’re here to help with that, too. Our virtual showroom gives you access to our entire inventory, making it easy to find the perfect model for your needs. Once you’re ready to say “yes,” it’s a hassle-free process that you can begin online by submitting your finance application and valuing your trade before you head to the dealership.

The Ruge’s Advantage

We’ve been in business for over 85 years and attribute our success to customers like you. You’re the heart and soul of our dealership, and that’s something that should be celebrated. The Ruge’s Advantage Program is our way of saying “thank you” and welcoming you into one of the most cherished automotive families in the region.

The Ruge’s Advantage Program is a standard perk that comes with almost every purchase of a new or pre-owned vehicle. It engineers peace of mind in your purchase by offering a lifetime engine warranty on new models and a six-month or 6,000-mile powertrain warranty on used models. This coverage protects you from costly out-of-pocket expenses and reflects our confidence in our inventory.

Fortunately, the perks don’t end there. The Ruge’s Advantage also includes rental reimbursement, trip interruption coverage, and emergency roadside assistance. These benefits guarantee help is always a phone call away and that you keep more money in your wallet should your vehicle break down. That’s what it means to have the Ruge’s Subaru team on your side.

Let Us Help Protect Your Investment

Ruge’s Subaru is unique because we know our most important work starts before and after the sale. We work diligently to maintain a diverse inventory of new and used models so that you have a vast selection to choose from on our lot. These efforts parallel the hard work that goes into maintaining our state-of-the-art service center and investing in the certified technicians that run our facility. Why is this important?

Buying a car doesn't take that long when compared to the length of time you’ll own the vehicle. We know that you’ll spend more time maintaining your Subaru over the years, especially since Subarus are renowned for logging hundreds of thousands of miles with ease. So, that’s where our real work begins––after the sale.

We’re here to help you protect your investment and get the most out of your vehicle. Our factory-trained and certified technicians are among the best and most talented in the business. They know the ins and outs of every make and model and proudly use their expertise to serve customers like you. But, more importantly, they are committed to the same values of transparency, integrity, and respect as the rest of the Ruge’s Subaru team, which guarantees an unparalleled customer experience you won’t find anywhere else.

Contact Us

It’s time to bring your Subaru dreams to life with Ruge’s Subaru. Visit the dealership at 6444 Montgomery Street in Rhinebeck, New York, and see what it means to shop with the best Subaru dealer in the area. We can’t wait to meet you and show you what it means to have a partner that’s always ready to help, from finding the perfect model at a price you’ll love to helping you protect your investment every mile ahead.