Ruge's Subaru

6444 Montgomery St ,
Directions Rhinebeck, NY 12572

  • Call Sales or Service: 845-876-7074

Proudly serving the Hudson Valley since 1935


What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Love Promise starts with Subaru of America

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Ruge's Subaru dedicated locally to the Love Promise?

At Ruge's we've had the great fortune to be here in the Hudson Valley for over 75 years. An important part of our business is a commitment to support the local charities that make it a better place for all of us.We thank you for your support and giving us the opportunity to give back.

Dutchess SPCA, HV Dog Scouts
Rhinebeck Community Garden, Ferncliff Forest
Gentle Giants 4H, Anderson Center for Autism
Rhinebeck Little League l Meals on Wheels of Greater Hyde Park
Northern Dutchess Hospital, Relay for the Cure

Subaru Love Promise Heart

Love Promise Stories from Ruge's Subaru

Ruge's Subaru Loves Pets!  –  Patrick D

Ruge's has been selling Subarus in the small town of Rhinebeck, NY since 1970. Next door has always been the Rhinebeck Animal Hospital... Over the last 46 years, Lewis Ruge and Dr. Lou Tumolo have been great friends and built their small town family businesses side by side. Their success is based upon the shared ideas of customer service and building trust. Through the Subaru Loves Pets program Ruge's is highlighting the Rhinebeck Animal Hospital and our support for the Helping Hands Fund. On the first day alone (yesterday) over 1,700 people saw the video on Facebook, and dozens shared and commented how alike the two businesses are and how they both care for animals. Most of the RAH staff drive Subarus, and we hope you get a feeling for our mutual support here. Thanks!

Sharing Love for Our Seniors!  –  Teresa W

We are really excited to partner with Ruge's Subaru in our mission to assist our seniors stay in their homes and receive hot, nutritious meals (often delivered via the Subaru vehicles of our volunteer team members!). Partnership with Ruge's has exceeded all of our expectations. Mr. Lewis Ruge, took time not only to visit our kitchen and meet with the staff, but also to join us for meal deliveries! Ruge's has promoted our organization via the digital/social media realm, arranged press coverage and created a professional video which is now posted on YouTube. We look forward to continuing our partnership and are confident that the support Ruge's has so generously given us will help us reach more individuals in need of our services, thereby growing our client base and improving our sustainability and affordability to best serve our community in 2015 and beyond.