The 2019 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2019 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment


The Subaru Love Promise Community Commitment

Our dealership and Subaru dealerships near us believe in being a positive influence is a message that is overall much great than us.  It's about taking the steps you can to make an influence.  It all starts here in our community.  Actions speak greater than words, and it is our promise to continue to make sure our actions make a positive difference in our community and beyond.  Thats why we are proud to work with our wonderful community partners, including:

  • Dutchess SPCA
  • Rhinebeck Animal Hospital
  • Ferncliff Forest
  • Anderson Center for Autism
  • LBGTQ Center of Hudson Valley
  • Northern Dutchess Hospital
  • We are fortunate enough to live in a community that gives back as much as ours.  Every year, we join together with our owners in the "Share the Love" event and give back to the community that has given us so much.  Every day we strive to ensure our love is felt not just by our Subaru drivers but by all in our community.  We feel this is the right thing to do.

    The Subaru Love Promise Customer Commitment Award

    One of Subaru's biggest messages is to spread the love.  We have been nationally recognized for our dedication to our loyal Subaru customers and the Subaru Love Promise.  It's about more than making car sales; it's about spreading a positive message that can be reciprocated.  This year we are honored to receive the 2019 Subaru Love Promise Customer Commitment Award.  This award nationally recognized our dealership of demonstrating excellence in all areas of customer-focused performance.  This helps us build lifelong relationships with Subaru owners.

    More About the Subaru Love Promise

    Our Subaru dealership in Rhinebeck, NY believes very strongly in making the world a better place.  The Subaru Love Promise is our way of spreading this message to our customers.  Our vision is to help those around us better their lives.  It is about more than just Subaru vehicles.  This is our commitment to show love and respect to our customers and to make a positive impact on the world around us.

    Being grateful for what you have is an important message to share and here at our Subaru dealership near Poughkeepsie we are more than proud to participate in the Love Promise Community Commitment.  We are grateful for the opportunity to not only be a part of our community as more than a Subaru dealership but to help and support the causes and passions that are closest to us right here in our local neighborhood.

    Each organization that we support has one thing in common: the complete dedication to improving the world and the lives of its people.  At Ruge's, we are dedicated locally to the Love Promise.  Over the past 80 years, we have been in Hudson Valley and this has been an important part of our business commitment to support local charities and make it a better place for everyone.  We will always be grateful for our community and the support it has given us.  Nothing beats the opportunity to give back to the people that make everything possible.  It makes us excited to continue working together to better the world.

    When we share the love, we all win.  Over the last 11 years, through the Share, the Love Event, Subaru of America and its retailers have donated more than $140 million to national charities and over 1,170 hometown charities.  It is incredible to say we are a part of this movement.  From helping animals, children, and families, we all can use a helping hand.  You can learn more about charities and how this incredible movement has helped make a difference by visiting, Subaru share the love® Event.

    We invite you to join this movement and help make our community and world a more loving place.  We want people to know they are not alone and, the world is looking out for them.  Love is everywhere and it is powerful!

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Ruge's Subaru dedicated locally to the Love Promise?

At Ruge's we've had the great fortune to be here in the Hudson Valley for over 80 years. An important part of our business is a commitment to support the local charities that make it a better place for all of us.We thank you for your support and giving us the opportunity to give back.

Rhinebeck Animal Hospital, Ulster SPCA
Rhinebeck Community Garden, Ferncliff Forest
Anderson Center for Autism, Chancellor Livingstone School
Meals on Wheels of Greater Hyde Park, Big Gay Hudson Valley
Northern Dutchess Hospital, Relay for the Cure

 Subaru Love Promise Heart

Love Promise Stories from Ruge's Subaru

Subaru and Ruge's Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Ruge's supports Families for Astor  –  Sonia B

Ruge’s Subaru is proud to announce that fundraising for Families for Astor which took place during Rhinebeck’s Porchfest event has resulted in total proceeds of over $4,000. The funds were secured through three different channels that day – a donation of $250 per vehicle sold by Ruge’s Subaru, a lemonade stand, and an auction coordinated by Ruge’s and Families for Astor. Proceeds will support renovation projects at the Astor Home for Children. Joe Monaco, Director of Sales and Marketing at Ruge’s Subaru, said, “Porchfest is an incredible event that really brings people together for the common good. Once we decided to sponsor it and to host a performance at our property, we felt compelled to use our participation as an opportunity to also do something positive for the children who live at Astor. We got in touch with the team there, and everyone quickly got to work.”Added Kristin Ruge Hutchins, President of Ruge’s Automotive, “Our team at Ruge’s raised $2,000 from sales of vehicles that day, and then the auction, which was a collaborative effort between Ruge’s and Families for Astor, secured another $1,000. It’s heartwarming to be part of something that helps the kids at the Astor Home; we’re thrilled to have created this partnership.”Said Kate Kortbus, Families for Astor Committee and Chair of the Board, Children’s Foundation of Astor “Families for Astor’s participation in Porchfest is a clear example of our mission: kids helping kids. Through our partnership with Ruge’s, we were able to set up a lemonade stand and offer baked goods. The community was drawn to the children’s audible advertising to ‘come and support a local cause for kids’. Many patrons pressed the kids to explain what Astor is and with such clarity, the kids of FFA talked about the mental health issues that Astor kids struggle with. Together they raised over $1000 and felt the power of philanthropy and community that day.”Ruge’s also hosted a Sensory Safe Space during Porchfest this year, as part of Anderson Center for Autism and the Village of Rhinebeck’s work to make the Village an Autism Supportive Community. “There are so many ways a community can work together to enhance life for other people,” said Joe Monaco. “It’s rewarding to see what you can do in just one day. We’re reminded of how lucky we are to work and live in a place where people are always coming together to support those in need.”For more information about Porchfest, visit To learn more about Ruge’s Subaru, visit, or Families for Astor, visit

Ruge's Subaru; A model for dealership excellence!  –  Bob C

I can honestly say that Ruge's Subaru is a dealership that is truly welcoming and supportive of the customer's interests and needs. Our sales representative, Mr. Jordon, was patient, very knowledgeable and always available to assist my wife and I as we explored options/packages and other details. At no time did my wife and I feel pressured and at the same time always felt supported when we had questions, observations etc.. Prices were fair, the dealership floor room was beautifully detailed, clean and comfortable and the staff always welcoming during our multiple visits. Mr. Jordon was a pleasure to work with! When my wife and I settled on a package option for our Forrester, Mr. Jordon was there to support our decision never resorting to gimmicky sales tactic, 'add on" etc..I believe Ruge's Subaru is a place were quality, experience and commitment to acknowledging customers interests beautifully comes together with the highest quality reliable cars. Ruge's should be the benchmark for other dealers to follow..Bob C. MSEd.

Ruge's Subaru supports "Nourish Your Neighbor"  –  Victoria K

Ruge's Subaru is supporting the "Nourish Your Neighbor Backpack Food Drive" at Ralph R. Smith Elementary School in Hyde Park, NY as part of the Subaru Loves to Learn program. The program is coordinated through the Eat Smart New York program and the Food Bank of the Hudson Valley. "Nourish Your Neighbor" aims to build a community where healthy food options are available to all. Subaru backpacks are filled with healthy foods and made available to students who might otherwise not have access to healthy foods over weekends and holidays. It costs $183 to provide a student with a full year of Backpack program access, and Ruge's is sponsoring several students for the 2018/19 school year.

Sharing the Love with Our Community  –  Patrick D

Ruge's Subaru has been a long time supporter of Big Gay Hudson Valley and their local events. We've partnered on events from Pink-keepsie to the Annual Family Picnic at Locust Manor during Pride Week, and the annual "Out on the Farm" harvest event at Sprout Creek Farm. "The LGBTQ community are long time and loyal customers for Ruge's and we enjoy paying it back by supporting events for the Community in the Hudson Valley. Plus they throw the best parties!" said Ruge's Patrick Downes.

Bringing Science to Schools  –  Patrick D

Ruge's Subaru presented Chancellor Livingstone Elementary School's Principal and students with boxes of award-winning books to help them with STEM education projects. The books were selected by Subaru's partner; The American Association for the Advancement of Science. Ruge's is proud to provide access to these entertaining and informative books that make learning scientific ideas fun. Ruge's Subaru owner Kristin Hutchins said: "We're really happy to be able to partner with both Subaru of America and CLS on this project and support the excellent work they do in teaching our kids".

Ruge's Subaru Loves Pets!  –  Patrick D

Ruge's has been selling Subarus in the small town of Rhinebeck, NY since 1970. Next door has always been the Rhinebeck Animal Hospital... Over the last 46 years, Lewis Ruge and Dr. Lou Tumolo have been great friends and built their small town family businesses side by side. Their success is based upon the shared ideas of customer service and building trust. Through the Subaru Loves Pets program Ruge's is highlighting the Rhinebeck Animal Hospital and our support for the Helping Hands Fund. On the first day alone (yesterday) over 1,700 people saw the video on Facebook, and dozens shared and commented how alike the two businesses are and how they both care for animals. Most of the RAH staff drive Subarus, and we hope you get a feeling for our mutual support here. Thanks!

Sharing Love for Our Seniors!  –  Teresa W

We are really excited to partner with Ruge's Subaru in our mission to assist our seniors stay in their homes and receive hot, nutritious meals (often delivered via the Subaru vehicles of our volunteer team members!). Partnership with Ruge's has exceeded all of our expectations. Mr. Lewis Ruge, took time not only to visit our kitchen and meet with the staff, but also to join us for meal deliveries! Ruge's has promoted our organization via the digital/social media realm, arranged press coverage and created a professional video which is now posted on YouTube. We look forward to continuing our partnership and are confident that the support Ruge's has so generously given us will help us reach more individuals in need of our services, thereby growing our client base and improving our sustainability and affordability to best serve our community in 2015 and beyond.

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