The 2018 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2018 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Ruge's Subaru dedicated locally to the Love Promise?

At Ruge's we've had the great fortune to be here in the Hudson Valley for over 80 years. An important part of our business is a commitment to support the local charities that make it a better place for all of us.We thank you for your support and giving us the opportunity to give back.

Rhinebeck Animal Hospital, Ulster SPCA
Rhinebeck Community Garden, Ferncliff Forest
Anderson Center for Autism, Chancellor Livingstone School
Meals on Wheels of Greater Hyde Park, Big Gay Hudson Valley
Northern Dutchess Hospital, Relay for the Cure

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Ruge's Subaru

Sharing the Love with Our Community  –  Patrick D

Sharing the Love with Our Community

Ruge's Subaru has been a long time supporter of Big Gay Hudson Valley and their local events. We've partnered on events from Pink-keepsie to the Annual Family Picnic at Locust Manor during Pride Week, and the annual "Out on the Farm" harvest event at Sprout Creek Farm. "The LGBTQ community are long time and loyal customers for Ruge's and we enjoy paying it back by supporting events for the Community in the Hudson Valley. Plus they throw the best parties!" said Ruge's Patrick Downes.

Bringing Science to Schools  –  Patrick D

Bringing Science to Schools

Ruge's Subaru presented Chancellor Livingstone Elementary School's Principal and students with boxes of award-winning books to help them with STEM education projects. The books were selected by Subaru's partner; The American Association for the Advancement of Science. Ruge's is proud to provide access to these entertaining and informative books that make learning scientific ideas fun. Ruge's Subaru owner Kristin Hutchins said: "We're really happy to be able to partner with both Subaru of America and CLS on this project and support the excellent work they do in teaching our kids".

Ruge's Subaru Loves Pets!  –  Patrick D

Ruge's has been selling Subarus in the small town of Rhinebeck, NY since 1970. Next door has always been the Rhinebeck Animal Hospital... Over the last 46 years, Lewis Ruge and Dr. Lou Tumolo have been great friends and built their small town family businesses side by side. Their success is based upon the shared ideas of customer service and building trust. Through the Subaru Loves Pets program Ruge's is highlighting the Rhinebeck Animal Hospital and our support for the Helping Hands Fund. On the first day alone (yesterday) over 1,700 people saw the video on Facebook, and dozens shared and commented how alike the two businesses are and how they both care for animals. Most of the RAH staff drive Subarus, and we hope you get a feeling for our mutual support here. Thanks!

Sharing Love for Our Seniors!  –  Teresa W

We are really excited to partner with Ruge's Subaru in our mission to assist our seniors stay in their homes and receive hot, nutritious meals (often delivered via the Subaru vehicles of our volunteer team members!). Partnership with Ruge's has exceeded all of our expectations. Mr. Lewis Ruge, took time not only to visit our kitchen and meet with the staff, but also to join us for meal deliveries! Ruge's has promoted our organization via the digital/social media realm, arranged press coverage and created a professional video which is now posted on YouTube. We look forward to continuing our partnership and are confident that the support Ruge's has so generously given us will help us reach more individuals in need of our services, thereby growing our client base and improving our sustainability and affordability to best serve our community in 2015 and beyond.

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