this is the back side view of a blue impreza RS.


At Ruge’s, we know that there are countless reasons people love driving their Subarus.


Among them - the fact that the brand represents SO MUCH MORE than safety, reliability, state-of-the-art technology, comfort, and all the fun features we want and need. In addition, Subaru ALSO represents a commitment to our shared humanity. This is perhaps best captured in their annual SHARE THE LOVE campaign, which has become a truly great Subaru tradition.

Every year, during the holiday season, Ruge's and Subaru donates $300 to a charitable cause for EVERY SINGLE new vehicle that is purchased or leased at Ruge’s, and we make an additional donation for every oil change.

We LOVE being part of this effort - and we can’t wait to see what our results are for this year. The 2023 program kicks off on November 16th and goes through January 2, 2024 - so NOW IS THE TIME to check out our lineup! The keys to YOUR new ride can also DRIVE GOOD. Does it get better than that?

This year, the philanthropic initiative will benefit longtime Subaru partners such as the ASPCA®, Make-A-Wish®, Meals on Wheels America, and the National Park Foundation. Ruge's will again be supporting our hometown charity; The Northern Dutchess Hospital Foundation!

Said Kristin Ruge Hutchins, CEO of Ruge’s Automotive, “It’s always exciting to give someone the keys to a vehicle - but Subaru’s Share the Love program makes it an extra-meaningful experience, because we know that we are also helping to sustain the important work of these organizations.”

Subaru Share the Love first launched in 2008. Now in its 16th consecutive year, we anticipate that Subaru of America and retailers like us will together exceed the $250 million mark in total cumulative donations! Help us share some big love this year! Stop by today or learn more at