An Experience Like No Other

We believe buying a vehicle can and should be an exciting and rewarding experience. We also know our integral role in setting the tone for that experience. Our sales team is on the front lines, representing who we are and what we stand for by delivering a unique customer experience that fosters excitement and confidence. But how do we do it?

Our dealership has a small-town feel because we operate on the small-town values of integrity, transparency, respect, and accountability. We’re a Subaru dealership, but we’re in the business of building relationships and serving customers like you. These values guide every interaction we have with our customers, whether you’re working with our sales team to find the perfect Subaru, finalizing the sale with our finance department, or relying on our factory-trained technicians for routine maintenance or repair.

You deserve a car-buying and owning experience like no other, and that’s what you get at Ruge’s Subaru. We’re here to show you a new, exciting way to invest in your future on the road. It’s an experience rooted in transparency and integrity so that you have confidence in your purchase today, tomorrow, and every mile ahead.

An Unmatched Selection

Our small-town feel is rooted in our values, but our big brand appeal is showcased in our unmatched selection of new and used models. Our experience in the industry has taught us many valuable lessons, like the importance of meeting every customer’s needs. To do that means keeping a diverse selection of models that fit a wide variety of budget, driving, and style demands. In other words, it requires building a shopper’s paradise.

Ruge’s Subaru has built that paradise with our vast selection of new and used Subarus. We believe our customers deserve only the best, guaranteeing as much by ensuring every model meets our high-quality standards before being added to our inventory. In addition, our competitive and transparent pricing adds another layer of satisfaction, giving customers confidence that they’re getting the best deal in town when they invest in a best-selling Subaru like the Outback, Crosstrek, Legacy, Impreza, or Forester.

We also make it easy for customers to stretch their hard-earned dollars with our expansive inventory of Certified Pre-Owned Subarus and our selection of used cars, trucks, and SUVs. Every model in our pre-owned inventory is thoroughly vetted for quality, with our certified technicians conducting a comprehensive 152-point inspection and reconditioning process on every Certified Pre-Owned Subaru. This process gives you the confidence to shop off our used lot, while our vast selection guarantees you’ll find the perfect model that checks all the boxes on your must-have list.

In-Person or Online: We’re Always Here

Ruge’s Subaru knows your time is valuable and that the last thing any customer wants to do is spend their free time at the dealership. Our lobby is exceptional and our team is friendly, but we know you have more important things to do. That’s why we tailor our approach to your specific needs, delivering a bespoke customer experience online and in person.

For customers who prefer to shop in person, our team will take the time to learn more about you and your driving needs. We want to know how your current vehicle falls short of your expectations and what’s on your must-have list. This information allows us to finetune our approach, showing you the models that meet your needs, exceed your expectations, and fit within your budget. As a result, you’ll spend less time navigating the sale and more time in the driver’s seat of a vehicle you love.

What if you prefer to shop online? We’re here to help with that, too. Our virtual showroom gives you access to our entire inventory, making it easy to find the perfect model for your needs. Once you’re ready to say “yes,” it’s a hassle-free process that you can begin online by submitting your finance application and valuing your trade before you head to the dealership.

The Ruge’s Advantage

We’ve been in business for over 85 years and attribute our success to customers like you. You’re the heart and soul of our dealership, and that’s something that should be celebrated. The Ruge’s Advantage Program is our way of saying “thank you” and welcoming you into one of the most cherished automotive families in the region.

The Ruge’s Advantage Program is a standard perk that comes with almost every purchase of a new or pre-owned vehicle. It engineers peace of mind in your purchase by offering a lifetime engine warranty on new models and a six-month or 6,000-mile powertrain warranty on used models. This coverage protects you from costly out-of-pocket expenses and reflects our confidence in our inventory.

Fortunately, the perks don’t end there. The Ruge’s Advantage also includes rental reimbursement, trip interruption coverage, and emergency roadside assistance. These benefits guarantee help is always a phone call away and that you keep more money in your wallet should your vehicle break down. That’s what it means to have the Ruge’s Subaru team on your side.

Contact Us

It’s time to bring your Subaru dreams to life with Ruge’s Subaru. Visit the dealership at 6444 Montgomery Street in Rhinebeck, New York, and see what it means to shop with the best Subaru dealer in the area. We can’t wait to meet you and show you what it means to have a partner that’s always ready to help, from finding the perfect model at a price you’ll love to helping you protect your investment every mile ahead.