Car Dealership in Rhinebeck

A blue 2023 Subaru BRZ is shown from the rear at an angle afer leaving a car dealership in Rhinebeck.

It has been over 50 years since the first Subaru office opened its doors in America, providing quality and efficient transportation to a country ready to embrace it. For Subaru, this was just the beginning, and for Joseph Ruge, this was an opportunity in the making. Since 1970, Ruge’s Subaru has been the go-to car dealership in Rhinebeck for the car brand with heart.

“Love. It’s what makes Subaru Subaru” is more than a catchy saying; it's a business philosophy for Subarau and for us. Subaru's principles are based on a foundation of putting people first, something Joseph Ruge used as a platform for his business and an ideology that still drives us today. As a member of the Rhinebeck community, we appreciate everything our beautiful city has to offer, and we are grateful to be a part of that by providing exceptional service and vehicles to get you where you need to go.

There is a lot to see and do in and around the Rhinebeck area of the Hudson Valley, and when you choose to drive a Subaru, you can feel confident with every turn. The Ruge family took a chance on the Japanese car company 50 years ago, and since then, that chance has paid off, allowing more and more people in our community to reap the rewards. Every year, we work to grow the dealership in hopes of offering more to the members of the city that has helped us get to where we are today. Our vast selection of new and used Subarus is a result of that effort, offering options for everyone.

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Nothing Beats a Subaru

From humble beginnings, Subaru has grown to exceed sales expectations and provide a wide variety of vehicles to the masses. Built with quality in mind, the Subaru brand has a reputation for being a brand you can trust and depend on. While style, performance, and comfort are a given when considering a Subaru, it is safety that is a priority. Not just an empty claim, Subaru’s safety is supported by numerous accolades accumulated over the years.

In the last ten years, Subaru has earned more IIHS TOP SAFETY PICK+ awards than any other brand, showing its dedication to its consumer’s well-being. Using knowledge gained from a history rooted in the aircraft industry, Subaru doesn’t just make safe and reliable vehicles; they make vehicles that elevate the concept of safety. Reflected in more than just numbers, Subaru drivers rank their vehicles high for safety and quality, proving that the company's effort translates to driver satisfaction. Living in one of the most populated states in the US, it is comforting to know that when you drive a Subaru you are putting safety first.

Every Subaru is equipped with an array of safety features, each designed specifically to enhance driver enjoyment and peace of mind. Enjoyment and peace of mind are the main driving forces for Subaru’s safety pursuits, directing their application of existing safety technology and encouraging further exploration into new advancements that could be adapted to the automotive industry. The growing use of artificial intelligence is one potential resource for Subaru and offers an exciting prospect for the future.

An orange 2023 Subaru WRX is shown from the front at an angle.

Check Out the New Subaru Models

If you are looking for a brand that offers a wide range of options, Subaru is your brand. From sporty and capable SUVS to impressive and sleek performance cars, there is a style of vehicle for just about everybody. With attention firmly fixed on safety, every option makes for a great vehicle, whether you want a commuter-friendly option or simply a dependable and stylish daily driver.

Consider the wildly popular Subaru Outback. Dating back to the mid-90s, the Outback has undergone some serious changes over the years but continues to offer rugged capability that would make its somewhat famous predecessor proud. Thanks to its adaptability, the Outback is an excellent choice for going from work to play. It offers impressive fuel efficiency and loads of driver safety, with convenience features and options that can take you beyond where the road ends.

Bringing together two of the greatest Japanese automakers, the Subaru BRZ is one of those cars you have to drive to believe. Released for the 2013 model year, the BRZ saw Subaru and Toyota combine their automotive genius to produce a fun and adrenaline-filled ride with rear-wheel drive and a coupe body. Today’s BRZ still brings the thrills and does it wrapped in sleek styling and filled with modern conveniences. Compact sizing allows the BRZ to easily navigate the historic streets of Rhinebeck, and Subaru’s iconic safety features make it perfect for highway driving.

Discussing the Subaru line-up can’t be done without discussing its entry into the family-friendly transportation category. Of course, we are talking about the perennially popular Impreza. Introduced about 20 years ago, the Subaru Impreza gave drivers a choice for an affordable and reliable vehicle that could take on life’s challenges. Fast-forward two decades, and the Impreza is still strutting as a go-to for commuters, families, and more.

A black 2023 Subaru Ascent is shown from the front at an angle on a city street.

Choose From a Variety of Pre-Owned Makes and Models

When choosing a vehicle, not everyone will like the same things. Offering a variety of used vehicles for sale from some of the top automotive manufacturers is just one way we make sure there are options for every style and preference. Choose from an assortment of tough, capable trucks from some of the leading brands in the industry, whether you want a pre-owned Chevy Silverado or a used Ford F-150.

Maybe working hard isn’t on the agenda, but playing hard is. If you have a need for speed, consider a pre-owned Chevy Corvette or the out-of-this-world Porsche Boxster. The Hudson Valley is filled with stunning, picturesque views that seem like they are straight out of a postcard. Imagine driving along from Nyack to Kingston, taking in the changing seasons, a trip made possible when you choose a used vehicle from Ruge’s Subaru.

Keep Your Options Open When You Lease

Getting a new car is exciting, but what happens when that excitement wears off? If you want to keep enjoying that new car smell, leasing might be for you. Leasing allows you to always have the newest vehicle with the most advanced options. Entering a lease is now more flexible than ever with our Early Lease Exchange Program. Rather than waiting out your current lease, one of our Leasing Consultants can help walk you through the process of exchanging your vehicle for a newer Subaru so that you can feel that new car excitement even sooner. We will help you see if you qualify for the exchange program, often saving you money and opening up new possibilities.

Our Early Lease Exchange Program isn't just good for you; it is good for everyone else, too. By swapping out your existing lease vehicle, whether it is a Subaru or not, we can add quality pre-owned vehicles to our lot to expand our used options and find it a new home with a driver it is perfect for. Lease your next Subaru and see what the roads of Rhinebeck have in store for you.

From Factory to You, Choose Subaru

For a Subaru that is all you, choose to custom order brand-new. Rhyming aside, the custom-order option at Ruge’s Subaru is a great avenue to explore if you want to build your dream car. Select from different colors, packages, and accessories to end up with the Subaru that is just right. What makes this option even better is that custom-ordering your Subaru doesn’t cost you anything extra, so you don’t have anything to lose. If you aren’t sure where to start, stop by and let one of our team members guide you through the process. Understanding build times, what options you might want, and if custom ordering a Subaru is right for you are just a few of the things we can help you with. With so many options at your disposal, finding your ideal car is a snap.

The Ruge's Subaru logo is shown.

Ruge’s Subaru—Serving the Community for More Than Fifty Years

As a part of the Rhinebeck community, we feel honored to be able to serve the people here and in the surrounding areas. Joseph Ruge began with a dream, and it is that dream that allows us to fulfill the dreams of others. Whether you are a first-time buyer, a seasoned driver, or looking to make the switch to a Subaru, we know we can help you.

One of the great things about the Rhinebeck community is that its roots grow deep, as do ours. The rich history Rhinebeck and Ruge’s shares is what allows us to better understand the needs of those who work, live, and play in this home of ours. Whether you are looking for a vehicle to save you money while commuting or you want a safe Subaru to explore New York, you are sure to find it here. When you need to get a new car, visit us at Ruge's Subaru.