1935: Joseph Ruge opens a one-pump Sunoco fueling station and limited repair facility across from a pillar of the Rhinebeck community, the Beekman Arms. Little did he know that his business would one day become a pillar of the community as well. Later that year Ruge's becomes an authorized Oldsmobile dealer. Joseph's brother Herman, who sells cars in the Bronx, helps ship vehicles by railway to Joseph. As they arrive at the Rhinecliff Train Station, Joseph unloads them by himself.

1938: Early success empowers Joseph to move to a 3-bay garage at 6444 Montgomery Street, just ¼ mile from its original location, but "much too far out of town," according to locals. Son Lewis Ruge, who still works tirelessly at that location (you can usually spot him in cargo shorts, no matter what the temperature outside), is born later that year.

1949: An Oldsmobile showroom is added; the brand would be a mainstay in American driveways, with some families owning more than one at a time, for the better part of the next fifty years.

1950s: Sales/Service/Parts/Accessories businesses all gain momentum during this decade as Ruge's solidifies its reputation for exceptional customer service. Big brand sophistication, small-town values: hallmarks of the Ruge's business, then and now.

1963: After completing college and serving for 3 years as an Officer in the United States Air Force, Lewis brings his skillset back to his hometown, joining his Dad as an official partner in the business.

1970: Ever a visionary, Lewis envisions a potential market for a smaller economy car. He takes action on that instinct, making Ruge's one of the country's very first Subaru dealers. Shortly thereafter, an historic gas shortage for Americans ensues.

Meanwhile, at home, Lewis and Charlotte are raising three daughters: Kristin, Gretchen, and Erica. The family is heavily involved in volunteer work and become highly respected and beloved - not just for their role in the business community, but for all they do to enhance quality of life for others.

1985:  Ruge's opens its Chrysler Plymouth Dodge location in the Town of Red Hook.

1989: Ruge's opens a wholesale parts and accessories store in Red Hook, employing more locals and adding to its position as an industry leader in the Hudson River Valley.

1997: As the demand for Subaru grows exponentially, Ruge's helps beautify the village of Rhinebeck by building a brand-new showroom across the street from its original Oldsmobile location.

2016: The business expands with the purchase of Audia Motor Sales, and is now Ruge's Chevrolet, in beautiful Millbrook, NY.

2020: Ruge's purchases Rhinebeck Ford, just down the road from Ruge's CDJ! Ruge's Ford is now the fourth rooftop in the family of dealerships! 

TODAY: Operated in part by third-generation owner Kristin Ruge Hutchins, with over 100 employees in its 4 locations, Ruge's Automotive has something for everyone: a healthy, positive workplace that fosters ongoing professional and personal development for employees; an easy-to-navigate, transparent sales and service experience for customers; beautiful, modern facilities, and an unwavering willingness to support the needs of neighbors and nonprofits in the community.

Through it all, Ruge's weathers the storms and lights the way: from the gas shortage in the 20th century to the recession in the new millennium - from the termination of Oldsmobile Brand to troubled times for Chrysler and General Motors. Evolving the business model as times change, focusing on core competencies, attracting and retaining the right team, and remaining steadfastly devoted to customer-focused values, Ruge's Automotive is, indeed, a pillar of the community. No doubt going way beyond what the young Joseph Ruge ever imagined.  We are Ruge's Automotive. And we're just getting started.

About Ruge's Subaru in Rhinebeck, NY - New & Used Subaru Dealership Serving Wappingers Falls, NY and Poughkeepsie

Ruge's Subaru offers many automotive products and services to our Rhinebeck area customers. From quality new Subaru vehicles to used cars, we know anyone looking for a vehicle in Rhinebeck, NY, will likely find what they want at our dealership. We carry a comprehensive line of Subaru vehicles, including theImpreza, Legacy, Outback, Forester, Ascent and Crosstrek, making us a good choice as your Rhinebeck Subaru car dealer.

Our services include trusted Subaru car repair, original Subaru parts, and auto financing to help our customers purchase the car of their dreams.

Call Ruge's Subaru at 877-326-3445, or come visit us in person. We're conveniently located at 6444 Montgomery St and look forward to helping you with your automotive needs.

Ruge's Subaru

6444 Montgomery St
Directions Rhinebeck, NY 12572

  • Call Sales or Service: 845-513-3096
  • Service: 845-513-3096
  • Parts: 8458767074


  • Monday 8:00am-7:00pm
  • Tuesday 8:00am-7:00pm
  • Wednesday 8:00am-7:00pm
  • Thursday 8:00am-7:00pm
  • Friday 8:00am-7:00pm
  • Saturday 8:00am-5:00pm
  • Sunday Closed